IT'S TIME
FOR NEXT LEVEL

We believe that next level health and performance begins with science-driven nutrition. That’s exactly what’s inside every bag of Next Level Super Premium Pet Food.

WE SET THE BAR FOR PET NUTRITION. THEN RAISED IT.

We made great dog food once before. That could have been enough. But we knew we could give your dog something even better — Next Level Super Premium Pet Food.

DOG FOOD

PASSION

Our Passion line of super premium dog foods provide the nutritional building blocks of whole body health across all life stages, activity levels and breeds — amplified by our proprietary VX Advantage™ blend of vitamins, nutrients and prebiotics.

EXPLORE PRODUCTS

Dog Food

PURPOSE

Our Purpose line of super premium dog foods are scientifically formulated to address specific health or diet needs — combining targeted nutrition with our proprietary VX Advantage™ blend to provide the right nutrients, in the right amounts, at the right time.

EXPLORE PRODUCTS

FEED BETTER.

Quality of life and the number of active days at your side — that’s what drives us to make the best nutrition possible. Next Level Super Premium Pet Food blows away the standards you’re used to.

  • SCIENCE-DRIVEN NUTRITION

    Science-driven nutrition is the cornerstone of whole body health. Building your dog’s health from the inside out.

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  • HIGHEST-QUALITY INGREDIENTS

    Science drives what’s inside our bag. Trust drives what it’s made of. Our ingredients come from suppliers we know personally, often within driving distance of our facility.

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  • MADE WITH PASSION

    We’re an independently-owned company. Our passion guides every decision we make and every ingredient we choose. We make food we’re proud to feed our pets. And yours.

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