DOG FOOD

PERFORMANCE STARTS FROM WITHIN.

PASSION

Super Premium Dog Food

Our Passion line of dog foods provide the nutritional building blocks of whole body health across all life stages, activity levels and breeds — amplified by our proprietary VX Advantage™ blend of vitamins, nutrients and prebiotics.
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HI-PRO 30 LS™
ALL LIFE STAGES
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HI-PRO PROFESSIONAL™
ALL LIFE STAGES
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HI-ENERGY
ADULT DOGS
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NORMALLY ACTIVE
ADULT DOGS
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GRAIN FREE SALMON RIVER®
ADULT DOGS

PURPOSE

Super Premium Dog Food

Our Purpose line of dog foods are scientifically formulated to address specific health or diet needs — combining targeted nutrition with our proprietary VX Advantage™ blend to provide the right nutrients, in the right amounts, at the right time.
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PERFORMANCE PLUS™
LARGE BREED ADULT DOGS
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HI-PRO PUPPY
PUPPIES UNDER 1 YEAR
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OCEAN CATCH
ADULT DOGS
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GIANT BREED PUPPY + GROWTH
GIANT BREED PUPPIES UP TO 2 YEARS
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GIANT BREED ACTIVE ADULT
GIANT BREED ADULTS AGES 2-6
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GIANT BREED MATURE ADULT
GIANT BREED ADULTS AGES 6+
HERO'S SALUTE™
HERO'S SALUTE™
ADULT DOGS