PASSION
Super Premium Dog Food
Our Passion line of dog foods provide the nutritional building blocks of whole body health across all life stages, activity levels and breeds — amplified by our proprietary VX Advantage™ blend of vitamins, nutrients and prebiotics.
HI-PRO 30 LS™
ALL LIFE STAGES
HI-PRO PROFESSIONAL™
ALL LIFE STAGES
HI-ENERGY
ADULT DOGS
NORMALLY ACTIVE
ADULT DOGS
GRAIN FREE SALMON RIVER®
ADULT DOGS
PURPOSE
Super Premium Dog Food
Our Purpose line of dog foods are scientifically formulated to address specific health or diet needs — combining targeted nutrition with our proprietary VX Advantage™ blend to provide the right nutrients, in the right amounts, at the right time.
PERFORMANCE PLUS
LARGE BREED ADULT DOGS
HI-PRO PUPPY
PUPPIES UNDER 1 YEAR
OCEAN CATCH
ADULT DOGS
GIANT BREED PUPPY + GROWTH
GIANT BREED PUPPIES UP TO 2 YEARS
GIANT BREED ACTIVE ADULT
GIANT BREED ADULTS AGES 2-6
GIANT BREED MATURE ADULT
GIANT BREED ADULTS AGES 6+