PASSION
Super Premium Dog Food
Our Passion line of dog foods provide the nutritional building blocks of whole body health across all life stages, activity levels and breeds — amplified by our proprietary VX Advantage™ blend of vitamins, nutrients and prebiotics.
Hi-Pro 30 LS
FOR ACTIVE DOGS AND PUPPIES
Hi-Pro Professional
FOR ACTIVE DOGS AND PUPPIES
Hi-Energy
FOR HIGHLY ACTIVE DOGS
Normally Active Healthy Weight
FOR ADULT DOGS
Grain Free Salmon River
FOR ACTIVE DOGS AND PUPPIES
Beef & Brown Rice Recipe
FOR NORMALLY ACTIVE ADULT DOGS
Chicken & Brown Rice Recipe
FOR NORMALLY ACTIVE ADULT DOGS
Lamb & Brown Rice Recipe
FOR NORMALLY ACTIVE ADULT DOGS
Salmon & Brown Rice Skin & Coat Recipe
FOR NORMALLY ACTIVE ADULT DOGS
Next Level Chicken & Beef Dinner Canned Dog Food
ADULT DOGS
Next Level Turkey Dinner Canned Dog Food
ADULT DOGS
Next Level Chicken & Whitefish Dinner Canned Dog Food
ADULT DOGS
Next Level Chicken & Rice Dinner Canned Dog Food
ADULT DOGS
Senior Healthy Weight
FOR NORMALLY ACTIVE ADULT DOGS
PURPOSE
Super Premium Dog Food
Our Purpose line of dog foods are scientifically formulated to address specific health or diet needs — combining targeted nutrition with our proprietary VX Advantage™ blend to provide the right nutrients, in the right amounts, at the right time.
Performance Plus Dry
FOR ACTIVE ADULT DOGS
Hi-Pro Puppy
FOR PUPPIES OF ALL BREEDS & SIZES
Ocean Catch Skin & Coat Recipe
FOR ACTIVE DOGS AND PUPPIES
Giant Breed Puppy + Growth
DOGS 0-2 YEARS
Giant Breed Active Adult
DOGS 2+ YEARS
Giant Breed Mature Adult
DOGS 6+ YEARS
Hero's Salute
FOR ACTIVE ADULT DOGS